An interdisciplinary UX Researcher and TV Associate Producer.
Driven by creating immersive, multi-screen user experiences that
entertain and empower audiences, challenge perceptions and technology.
10 years of training and experience.
My career in television, thus far, includes editing and production in promos, news, factual and entertainment for both European public television networks and independent production companies.
A genuine passion for trends in tech, design and consumer interests; makes me eager to develop ground-breaking entertainment experiences. Being part of projects that reinvent the way audiences watch and enjoy new stories.
This includes researching, content ideation, writing, talent scouting and contributor management.
Filming on location or in the studio, from factual to entertainment genres for TV and online.
Managing full post-production pipelines using diverse formats.
Creating cross-media extensions to enhance the audience experience.
Audiences are shifting away from traditional media, which need to converge platforms seamlessly.
On the interactive side, my process goes through user research, systems thinking, information architecture, interaction design, prototyping and visual design, including motion graphics to create meaningful user experiences across different screens.
The process starts with competition and user research to systems thinking, including mental models.
User flows, card sorting, sketching and wireframing to create powerful user interactions.
Users first: usability testing and rapid prototyping for the best outcome.
User interface design: from branding to mockups for pixel-perfect results.